Frends provides seamless integration with HubSpot, empowering you to automate CRM operations, manage contacts, and streamline deal pipelines across your business systems.

With Frends’ dedicated HubSpot tasks, you can create, update, delete, and retrieve contacts, as well as create deals to drive your sales processes. These tasks enable efficient contact management, lead tracking, and deal automation, ensuring your customer data remains synchronized and actionable.

By leveraging Frends’ task-based approach, you can build dynamic workflows that respond to new leads, contact updates, or deal progressions, keeping your sales and marketing operations efficient, scalable, and data-driven.

Use cases

Below is a typical use case for a HubSpot integration and how it can be implemented in Frends.

End-to-End Lead Processing with Automated Deal Creation

Use Frends tasks to process new leads by checking for existing contacts, creating new records for first-time submissions or updating details for returning prospects, then automatically converting high-intent leads into tracked opportunities.

Deals can be seamlessly associated with their respective contacts with automated pipeline stage updates, while maintaining synchronized contact records, allowing for an efficient and effective sales and marketing workflow.